Made In Italy. A marketing tool that worked for decades globally and made the value of "hand made" and craftmanship a synonym of the Italian products. With the manufacture of many luxury products moving to Asian and African countries the past 15 years and with the changes in the economic situation around the world, Italian labels saw their reputation fallout. Tod's celebrated recently the launch of a book showcasing different Italian personalities that represent the Italian elegance and the respect for the past and one's roots. Italian Portraits, as it is entitled, presents the timeless values that are part of a lifestyle and culture which is strongly engrained in Italy. Alberto Alemagna, Emanuele Cito Filomarino and Giovanni Gastel are some of the men featured in this new interesting edition, in bookstores from September 2012.